when to raise VC
seth posted this on December 17, 2007
A bunch of folks often ask about the fund raising process that meebo went through. I talked about it a long while ago in a series of three blog posts here, here and here. I thought it might be worthwhile to revisit one particular topic that I get asked about pretty frequently these days: when to raise venture capital.
The idea of starting a company’s pretty exciting. You have a vision, you begin to talk to people about it and form a solid team of folks to execute on the idea, and you begin work on the actual product. Of course, without money in the bank funding people’s salaries, an office, a copier and fax machine, etc, it seems pretty tough to actually get going. The result’s that more often than not, people wonder how to attract the attention of VCs when they’re just starting to build their product. My simple answer:
Don’t.
Folks are fond of saying that VCs have so much money they need to invest that they’re just giving money away. This really isn’t what’s going on. It’s true that VCs have pretty sizable amounts of cash to invest in promising startups, but the result is that they’re very careful with their time. They want to believe that your company is really exciting, can become a big business, and that it’s therefore something they’d like to spend their time on.
There are lots of ways they think about this. One part is of course the idea itself, but another big part is the team behind the project. Has the team worked on other startups in the past? Do the team members seem likeable? Do friends of friends know them and vouch for them? Have they worked in related fields in the past, and been successful in those positions?
Another piece of the puzzle that can help a whole lot is validation of the product in the market. In other words, has the team released a product that users are adopting in sizable chunks? If the answer’s yes, then the VC has two major points of potential risk taken away: 1) the team is capable of developing and delivering a product to market and, 2) users are interested in the product!
The benefits to you, the entrepreneur, of waiting until your product is launched and gaining traffic are also pretty significant. Instead of spending a lot of time trying to convince VCs that users really want your idea, you can just show the VCs your traffic numbers. You’ll have more natural interest from VCs in your product, and as such you’ll find meetings get scheduled more quickly and the whole fund raising process will be shortened by months! You’ll also likely end up with a higher valuation and better terms on the deal to boot. You’ll also avoid some pitfalls of raising VC money too early. What if you raised money into an idea, launched the product, and discovered users didn’t actually want it? Not only do you have to convince your team that it’s time to move on to a different idea, but now you have investors whom you have to convince too. Yikes!
Net: it’s basically all upside to wait until after you’ve released your product and see user adoption before seeking your first round of venture funding.
Seth
From: MEEBO